Tag: ecommerce
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Le bon coin : Which UX elements influence the user’s trust the most ?
by Naoures ABASSI, Thomas COUVERT, Sarah DAHER, Joshua MOULKAF, Raphael PADIOU and Maëlys VIEGAS On second-hand marketplaces like Leboncoin, trust is everything. Every user, whether buying or selling, relies on cues to judge a seller’s credibility and the reliability of a listing. But which elements of interface design and content really drive that trust? Our…