Tag: Dark Patterns
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Evaluating the Impact of Dark Patterns: Case Study of Temu.com
Authors: Ala ELLEFI, Arsalan MASOUDIFARD, Fatemeh SHIRVANI, Ferhat ADDOUR, Yifei CHEN Abstract Temu is one of the most popular shopping platforms worldwide, yet its interface relies on manipulative design tactics known as dark patterns. We conducted a between-subject study with 20 participants, comparing a dark version of Temu (with amplified dark patterns) to a control…